Dave Ford Does Earth

Posted by Dave Ford

Note before reading: I do actually have some semblance of how the English language works. The following post is my attempt to write my to-do-list in a slow, deliberate, sing-songy Southern accent.

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Got to write those contracts. Got to run that six miles with John Wynn around Prospect Park. Need to put that application in for the New York Marathon–its a lottery to get in you know and 26.2 miles long.

Got to go that fancy gym and work out with Gino: Maybe we’ll see Aaron Neville pumping iron or John Legend singing while he’s on the treadmill or Sean Lennon on the elliptical. Need to firm up those employee contracts–now that there are 6 of us we better get official-like. Need to get Pat and Wendy to take me to the Park Slope food co-op so we can buy that delicious produce. The cupboard is bare and we need those blueberries.

Need to finally finalize that logo.  Need to buy those desks, and a table, and some white boards. Need to get those clients RETAINED. Got to fuel my addiction to Madmen and finish off season 2. Website copy–oh I hate website copy, but need to finish writing that stat.

Need to plan that launch party, and a weekend in those woods. Need to suck it on up, and call that TAXXMAN and get those taxes done. Need to start writing that Branded Evolution blog–all about that new media stuff and this online video thing and that funny Branded Entertainment business. Need to tell people about the way advertising is going to work from now on in this world. Have to secure that guest blogging spot on that fine internet publication to boost that credibility and share a little insight from the trenches.

Need to finish Anthony Bourdain’s book and buy that David Ogilvy biography. Need to move to Sty-town where all those 83 year old World War 2 vets live side by side with 25 year old Hipsters and 40 year old Yuppies.  Need to get proposal after proposal after proposal out there and CLOSE EM. Have to plan another trip out to that oh-so-important left coast to meet those important people and tell them about what we do and how we can help them.  And, post some good tweets. Got to post the tweets. Lots of em. And I need to make sure I answer all those comments from all those Facebook friends that I have been neglecting.

I need to figure out how to tell Pat that I sort of kind of ripped off one of his best poems to write this post.

But more than anything, I need to inspire my team to win bigger and dream bigger than they have ever have before. We need to grab that bull by the horns and own this new market in this new world of advertising. Need to make sure everyone knows the name Branded Evolution. Need to make sure those parents know just how much I appreciate and love them and could never do any of this without them. And I need to do that meditation.  Everyday. For 10 minutes a day I need to breathe, stay in the moment, and remember how lucky I am to be alive–still traveling, on a different kind of journey.
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